In a 2011 article in The Guardian, they reported that half of the UK population were smartphone users. There’s not doubt that this number has gone up as more and more smartphones saturate the market.
What’s the allure of a smartphone? Google CEO Eric Schmidt says, “Phones are so much more personal and satisfying.The phone is no longer just a phone, it’s your alter ego–it’s fundamental to everything you do.” In one device that responds to the touch of our hands, we have the capability to call, text, check emails, post a Facebook status, take a picture and use a multitude of apps.
If you’re like me, you have pages of apps on your phone that you never even use, but the ones I do use are highly important to me.
More often, businesses and organisations are making apps, not only for them, but for campaigns as well. While apps may seem complicated, they can be very easy to make. Of course these are basic versions, but can be starting points for app creation.