Tag Archives: public relations

Awareness, Accesss and Subconscious Bias: Lack of Diversity in PR

From the CIPR’s report on student perspectives of the profession, we learn that awareness of PR is very low. Only 9% of BAME students said they would consider a career in PR. Other students (37%) stated they wanted a career in an established, well-respected field such as science, medicine, banking or law. Another interesting statistic is that 80% BAME students are likely to be influenced by their family on career choices.

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‘Share This’: Media Monitoring and Measuring

Share_This_frontcover-e1341834417738Share This, a book about social media, created by the Chartered Institute of Public Relations, celebrates the dynamic relationships that social media outlets can facilitate. However, the CIPR also focuses on what these complex relationships mean for public relations practitioners and the rapid development of online communications.

One section of this book looks specifically at social media monitoring and measuring.

With many of today’s new practitioners growing up digitally literate, we can assume that they use, or at least are familiar with, different social media. The same can be said for the public they are trying to reach.

The chapter ‘Real-Time Public Relations’ is centred on how media monitoring has changed from a ‘slow and reflective’ process into one that is fast-paced with an over abundance of information. Media monitoring went from scanning a few new clippings to being inundated with blog posts, Tweets, Facebook shares and likes, repins on Pinterest, photo uploads to Instagram and Flikr along with traditional media.

‘Conversations play out second by second, minute by minute on Twitter, blogs, forums, Facebook, Google+, Quora, on the talk pages of Wikipedia, on comment-enabled websites run by established news media… And this has…major ramifications, meaning that monitoring alone is insufficient: Your stakeholders’ expectations of your participation in the real-time conversation may well have changed.’

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For or against?: Lobbying in PR

BellPottIndy-228x300In our ‘Contemporary Theories and Issues in PR’ module, we recently had a debate with this prompt: Lobbyists further the interests of powerful elites and imbalance the democratic process – the lobbying industry should be banned.

Initially I thought to myself lobbying is just like any other form of public relations. Lobbying tries to influence the public on a point or issue just like other PR sectors.

However, when I started researching lobbying, I changed my mind.

In the 2012 European Communications Monitor, lobbying, public affairs and governmental relations had the most trouble with ethical issues. According to the 2,137 public relations practitioners that were surveyed, 66.7% of them said they faced ethical issues once to several times in their workplace.

What more unethical of a workplace dilemma than that of the Bell Pottinger ‘dark arts’ scandal that took place in December of 2011.

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‘Consumption’: The Dirty Word

In our Consumer PR class, we touched on how ‘consumption’ has morphed into a word that PR practitioners are starting to shy away from.

Up until that point, I hadn’t really thought of consumption in a negative way. Of course we’ve all heard in the news how our current energy consumption habits are leading to the depletion of the world’s natural resources, consumption of anything other than organic foods seem to be taboo, and we seem to be consuming anything that we see on TV (No matter how warm that new Snuggie is, it’s still consumption).

In the PR Week article ‘Consumption assumptions’ by Richard Millar, chief executive of Hill & Knowlton UK, he says, ‘All around them, critics saw the ‘fruits’ of this irresponsibility: increases in taxes, reduction in public-sector spending, falling house prices, climate change – it seemed that almost all the world’s ills could be blamed on consumers and their dirty habits.’

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Brett Ashley Bridges

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