Tag Archives: profession

Awareness, Accesss and Subconscious Bias: Lack of Diversity in PR

From the CIPR’s report on student perspectives of the profession, we learn that awareness of PR is very low. Only 9% of BAME students said they would consider a career in PR. Other students (37%) stated they wanted a career in an established, well-respected field such as science, medicine, banking or law. Another interesting statistic is that 80% BAME students are likely to be influenced by their family on career choices.

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Brett Ashley Bridges

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