Tag Archives: press releases

R.I.P. press release?: Tips for a Winning Press Release

110214immediate296A press release is a staple of any public relations work. However, no matter how important press releases are to us an astounding number of them are never read. There are a number of reasons why this happens; a press release is unclear, journalist receive to many to read in a day, and most recently the rise of social media.

According to one PR practitioner, journalists are skeptical about PR-generated press releases because they may be bias. However, she feels it’s worth it to keep writing them as long as you have a good grasp of what is newsworthy and what isn’t coupled with knowing your target audience and journalists.

The CIPR put out a skills guide on writing a solid media story. Their clever acronym RUTH helps PR practitioners make sure that their press release gets read.

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