Tag Archives: PRCA

Check your stats: Increasing Blog Readership

I always check out my blog statistics. There are several reasons why it’s good to have a look at these: it’s free, you get instant reader insight and you can see how readers are utilising your blog.

One stat I find particularly interesting is the ‘Referral’ section. This lets you know how readers came to your blog. Usually this is through Twitter, Facebook or LinkedIn if you’ve posted about it, but sometimes readers find you from different places.

A few weeks ago I wrote a blog post called ‘Public’ relations or just relations?: Social media & PR‘. As usual I sent out a tweet about it and tagged some prominent PR organisations and agencies to get them to retweet it.

The PRCA retweeted about my blog. This is great publicity for my blog because their followers see it and even retweet it too. When Ogilvy PR retweeted it, I was estatic. It definitely feels good to know that a well-known agency has endorsed your blog.

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Awareness, Accesss and Subconscious Bias: Lack of Diversity in PR

From the CIPR’s report on student perspectives of the profession, we learn that awareness of PR is very low. Only 9% of BAME students said they would consider a career in PR. Other students (37%) stated they wanted a career in an established, well-respected field such as science, medicine, banking or law. Another interesting statistic is that 80% BAME students are likely to be influenced by their family on career choices.

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Steps to Professionalisation of PR: Part II

A codes of ethics, the final and what seems to be the most important of the criteria, is the puzzle piece that would complete the picture of professionalization for the industry. L’Etang says in Public Relations; Concepts, Practice and Critique “Ethics are a part of organizational identity and of course a vital part of the organization’s reputational stance. These are usually found in the Code of Ethics or Code of Practice.” In our case, these codes are known as the codes of conduct.

In Exploring Public Relations, Ralph Tench and Liz Yeomans identify these codes as being a safeguard for professions and their values and contribute to professionalisation and enhancing the reputation of public relations. In order to demonstrate this, we will look at selections from two different codes of conduct from the Public Relations Society of America (PRSA) and the Chartered Institute of Public Relations (CIPR).

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