Tag Archives: Paradigms

‘Public’ Relations or just Relations?: Social Media & PR

Our Contemporary Theories and Issues class recently had a debate on whether or not we felt social media put the ‘public’ back into public relations.

It’s an interesting concept. Social media and web 2.0 now provides everyone with the power to connect on a different and more intimate level than previously seen before. This emergence lets us engage what Dozier, Grunig & Grunig call the two-way symmetrical model of communication, characterised for its use of communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s).

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Brett Ashley Bridges

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