I always check out my blog statistics. There are several reasons why it’s good to have a look at these: it’s free, you get instant reader insight and you can see how readers are utilising your blog.
One stat I find particularly interesting is the ‘Referral’ section. This lets you know how readers came to your blog. Usually this is through Twitter, Facebook or LinkedIn if you’ve posted about it, but sometimes readers find you from different places.
A few weeks ago I wrote a blog post called ‘Public’ relations or just relations?: Social media & PR‘. As usual I sent out a tweet about it and tagged some prominent PR organisations and agencies to get them to retweet it.
The PRCA retweeted about my blog. This is great publicity for my blog because their followers see it and even retweet it too. When Ogilvy PR retweeted it, I was estatic. It definitely feels good to know that a well-known agency has endorsed your blog.