When you walk into the grocery store, everything seems to have a place. Think about the shelves or bins where you grab your groceries from? What do they look like? Where are they placed? Do you notice the colours of the labels and packaging?
If you think about it end caps usually have special items, often at a discounted price. New products always seem to be at eye level in order to grab our attention. And of course, candy always seems to be on the lower shelves for the little ones.
This isn’t by accident.