Public relations is a fascinating field to me. It is so innovative and ever-changing. As PR professionals, we are constantly keeping up with changes in our field through the media, technological advances, and professional skills such as management. Our job is to adapt to the world around us as we serve the communities that we work in.
Being involved in public relations means that we develop a variety of different skills. These are what help us to make people aware of what is happening through different means. Below you will see samples of my experiences in event planning, writing and graphic design. These are skills that I use often in my public relations work and that I am constantly learning about in order to better them.
Any person pursuing a career in Public Relations needs to know the fundamentals of PR and constantly needs to work on their writing skills for all different mediums and formats. I’ve included some of my sample works from previous assignments as examples of my experience in Public Relations writing.
‘Get ready UK, Google Carousel is coming soon‘
Fictional press release written for ‘Public Relations and the Media’ project. This is for academic purposes only.
Press release written for Re(imagiNATION), a high school music competition, put together by Re(imagine) Media
Social media plan created for Barre None Ballet’s content strategy
Fact Sheet for ADEC-A non-profit in Goshen, IN that works with people with disabilities and their families to maximize their full potential as individuals
C. Henry Smith Peace Oratorical Contest
Each year, Goshen College hosts a speech oratorical contest in honour of C. Henry Smith, who was a Goshen College alum that advocated for a more peaceful society. The contest is centred around the theme of peace in all of its forms. Several contestants each year compete against each other in oratorical presentations for scholarships for $250 for second place and $500 for first place.
For 2011, I designed the poster and program used for the contest, which can be seen below, and handled advertising for the event through different social media forums. I served as a liaison between the contestants and the coordinators, relaying information to maintain open communication throughout the planning of the event. In addition, I ordered and set up the refreshments the night of and introduced the speakers before their presentations. This project served 100 people and required 40 hours of planning and implementing.
We’re No. 1!- Celebrating the IBS Award Given to 91.1 the Globe
In March 2011, the Goshen College radio station, 91.1 the Globe, traveled to New York to receive the award of “Best College Station in the Nation” from the Intercollegiate Broadcasting System. There were 700 registered participants in the 71st Annual Conference of the Intercollegiate Broadcasting System and in addition to being the “Best Station in the Nation”, three students also took home first place awards for “Best Specialty Music Show,” “Best Sports Talk Show,” and “Best Promotional Series.”
In order to celebrate the talent and dedication of the Globe, I was asked by the Goshen College Communication Department to plan a campus-wide event showcasing their work. In addition to the Globe student workers and award winners, we had the mayor of Goshen and the president of Goshen College speak to those at the event. I set up the refreshments, ordered from a local bakery, and directed the event the day of. All advertising for the event was created and designed by myself and included social media to promote the event.
Semple Secrets- Chantal Coady
In March 2013, Maggie Semple, Ltd., a London-based fashion magazine, was looking for someone to take pictures of their Semple Secrets events. These events feature inspiring women in a multitude of professions who’ve trail blazed their own path to success. Speakers are also invited to bring along a memorable item of their wardrobe to share their fashion memories.
After submitting my portfolio to Maggie Semple, I was chosen to shoot their event featuring Chantal Coady, founder of award winning Rococo Chocolates. Chantal shared her story on starting her business and the joys and challenges of the process whilst teaching everyone about the importance of good chocolate. She brought along her treasured Jasper Conran wrap dress and a swanky pair of Manolo Blahnik shoes.
An article of the event is featured on the Maggie Semple, Ltd. blog.
I was asked to come back to take photos of the next Semple Secrets event featuring Julie Deane, founder of the Cambridge Satchel Company. Julie Deane told her story of starting her own company, persevering through setbacks and how she pulls from everything around her to be a source of inspiration. There was no doubt that the fashion entrepreneurs present found Julie to be a reassuring voice for their own endeavours.