Curriculum Vitae

This is an interactive curriculum vitae. Click the underlined links below to be directed to the different organisations I have worked with, read about my research project or to hear me read an essay that I read on National Public Radio. A shortened PDF version of this CV is available here.

Master of the Arts, MeritUniversity of Westminster, London, UK, September 2013 
Course: Public Relations
Thesis: The Continual Problem with Diversity in the Public Relations Industry in the United Kingdom
Modules: Planning & Managing Campaigns, PR & New Media, Consumer PR, PR & the Media

Bachelor of Arts, Cum Laude, Goshen College, Goshen, Ind., May 2011
Major: Public Relations
Senior Theses: Empowering You to Empower the World
                      Widening the Definition of Beauty
                      Academic Skills v. Language Proficiency
Minors:  Business, American Sign Language
Overall GPA: 3.7 | 4.0

Research Experience
Marketing Research Designer
Elkhart County Fairgrounds- Economic Impact Study
May–August 2010
Research Advisor: Michelle Horning
Goshen College, Senior Business Internship, Goshen, Ind.
Quantified the economic impact of fairgrounds and its events. Data from two main events, 2010 Elkhart County 4-H Fair, second largest county fair in the country, and 2010 Recreation Vehicle Rallies, was collected and analysed. Additionally, social impact of the County’s 4-H program was assessed.

Professional Experience
Raiser’s Edge Associate, Art Institute of Chicago
December 2016 – January 2017
-Processing membership and annual fund gifts from on-site services, internal call centers, mail and the web
-Assisting with mailing donor tax letters to ensure timely acknowledgement of donations
-Reconciling batch totals for close to 9,000 gifts monthly with finance department
-Maintaining accuracy and integrity of the donor database to AIC standards for more than 103,000 members

Development Assistant, National Hellenic Museum
March – December 2016
-Provided event coordination and execution support for the Museum’s annual fundraisers Gala, Kouzina and Trial
-Successfully secured gifts of $10,000+
-Rejuvenated the Membership program through accurate data entry, prompt follow-up and retention and recruitment efforts
-Managed the Legacy Brick program leading to a 220% increase in revenue from previous years
-Assisted with Raiser’s Edge database management to clean-up records and developing database standards and procedures
-Cultivated and stewarded donors to further the Museum’s fundraising efforts and broaden its support base

Development Coordinator, American Dental Hygienists’ Association
May 2015- November 2015
-Executed sponsorship contracts, invoices and receivables tracking for corporate development
-Coordinated stewardship efforts through accurate and timely gift processing, acknowledgement, and reporting
-Designed and implemented an official marketing plan for ADHA’s Institute for Oral Health Foundation
-Managed writing, preparing, and producing content for newsletters, publications, web and social media
-Assisted in the preparation and coordination of in-person and web meetings and special events

Development Coordinator, Girls in the Game
August 2014- May 2015
-Managed registration, training and events for a charity race team of nearly 50 individual supporters
-Planned Advisory Board and partner events, and assisted with the annual gala and golf outing
-Revamped the lapsed individual giving program to focus on prospecting, renewal, and retention
-Wrote and edited donor solicitation and acknowledgement letters
-Acted as the sole web manager who updated and created content
-Drafted newsletters and e-blasts through the Emma email marketing system and Salesforce database
-Developed a comprehensive social media plan using Facebook, Twitter and Instagram via Hootsuite
-Designed all marketing materials for Girls in the Game programs with Adobe Creative Suite

Development Intern, The Joffrey Ballet
March 2014- June 2014
-Planned and executed in-house events and the annual Spring Gala, generating more than $1.1M in revenue
-Maintained a Raiser’s Edge database including reporting, reconciling, and gifts
-Produced in-depth profiles on prospective donors and corporate funders
-Wrote and edited copy for development department mailings and fundraising campaigns
-Worked closely with the Women’s Board, Joffrey Circle Salon and Joffrey Auxiliary Board

Graduate Intern, Platform PR
August 2013- October 2013
-Compiling press reports for eight different clients in the telecoms sector
-Creating compelling content for clients’ Twitter pages
-Writing and creating content for the annual International Broadcasters Convention (IBC)
-Overseeing event planning logistics for nine clients attending IBC 2013
-Managing internal communications for the agency, including a weekly internal mailer
-Contacting journalists and publications for features

Work Experience, Wolfstar Consultancy
July 2013
-Wrote a variety of copy for both clients and Wolfstar Consultancy
-Incorporated SEO strategies into content creation
-Analysed data to be used in content and infographics
-Assisted in managing social media content for company Twitter account
-Researched potential presenters for clients

Work Experience, Freud Communications
May 2013
-Compiled UK and international media reports for two major motion picture companies
-Researched international press for appropriate client media placement
-Researched international conferences for client speaking opportunities
-Scanned press clippings into a database for the Media Corporate team
-Maintained databases of journalists using Gorkana

Work Experience, Blue Rubicon
April 2013
-Monitored media for celebrity endorsements using Twitter
-Compiled media audits of UK press to measure press coverage and sentiment using Factiva
-Wrote competitor communication audits to assess industry competitiors
-Contacted and maintained databases of more than 400 journalists and bloggers using Gorkana
-Identified potential publications and events for client placement using ForesightNews and FeaturesExec

Social Media Intern, Misión México
March-May 2013
-Created engaging content for platforms including Facebook, Twitter and a blog
-Identified target audiences through media monitoring and insight research
-Designed and incorporated SEO strategies
-Built relationships via social media with stakeholders and other organisations
-Raised awareness of Misión México and engagement with publics
-Coordinated information between Australia, the UK, Mexico and the US

Marketing and PR Specialist for the Education & Community Engagement Department, WYEP  
September 2011–August 2012
-Assisted with all logistical aspects of planning several events throughout the year
-Graphic design and photography: creating logos and designing promotional material
-Created and managed content for the website and social media pages
-Wrote and published content for monthly newsletter sent out to more than 200 people
-Conducted market research and assisted with grant writing for the Education and Community Engagement Department, aimed to serve more than 400 people

Admission Counselor Intern, Goshen College
August 2010–April 2011
-Recruited and maintained relationships with more than 400 students, parents, high school counselors and other admission counselors by phone, e-mail and in person
-Processed student applications and files and preparing personalised mailings
-Created and lead student recruitment task forces to target prospective African-American, Latino and Mennonite students more effectively
-Organised meet-and-greets and a college fair with 15 other Christian colleges

Student Ambassador, Admissions Office, Goshen College
-Planned and coordinated events for college recruitment, including four summer receptions and an academic achievement recognition dinners for up to 100 students collectively
-Contacted and maintained relationships with five college organisations and 400 potential African-American and Latino students through customised attention
-Assisted counselors, traveling to different functions, and serving on their behalf; such as Elkhart Health Fair and local college expos

Assistant to the Education DirectorBoys and Girls Club of Goshen
-Employed through AmeriCorps program to assist children in their education
-Mentored youth ages 5–17 with homework, standardised testing practice, group games and one-on-one counselling
-Supervised Learning Centre, serving 100 students, in director’s absence
-Implemented special educational programs, increasing large group management, oral communication and public presentation skills

Raiser’s Edge Professional, Blackbaud
August 2016
Raiser’s Edge Fundamentals, Blackbaud
July 2016

Freelance Work
Photographer, Maggie Semple, Ltd., London
March 2013 – September 2013
Photographed events for the fashion and lifestyle magazine’s website and blog.

International Experience
Goshen College Study-Service Term, Jamaica
Autumn 2008
-Enhanced intercultural sensitivity through immersion in Jamaican culture
-Increased strategic planning and adaptability by daily teaching up to 75 children ages  4–18 in various subjects

English — fluent
Spanish — conversational
American Sign Language — conversational

Scholarships & Awards
-Full Fee Waiver Scholarship for the MA PR programme at University of Westminster, 2012–2013 
Ainlay Communication Scholarship, 2010–2011
Award given to a senior who excels academically and displays leadership in Communications
Gorsline Scholarship, 2009–2011
For students who major in communication or theatre, maintain a GPA of 3.0 or higher and demonstrate leadership by their involvement in co-curriculars
-Academic Dean’s List, 2007–2011
“This I Believe” essay aired on National Public Radio, Autumn 2009
-Awarded 2nd place for “Non-Deadline Story” by the Indiana Collegiate Press Association, 2011
-Photo published in the Goshen College Red Cents Literary Magazine, 2011

Voluntary Service
Media and Promotions Coordinator & Community Outreach Team
Saxifrage School, Pittsburgh, Pa.
Winter 2012
Saxifrage is a developing higher-education school in Pittsburgh that focuses on eliminating debt, increasing the quality of education and using existing infrastructure in the city. The function of this position is to create web and print promotional materials and to come together with other community figureheads to think of effective ways to introduce Saxifrage to the community.

PULSE Fellow
Pittsburgh Urban Leadership Service Experience, Pittsburgh, Pa.
August 2011–July 2012
PULSE is a leadership and service opportunity with a mission of cultivating a community of young servant leaders to transform Pittsburgh. For an 11-month period, PULSE fellows work at a local nonprofit organization for 35 hours a week based on personal and professional interests. PULSE also holds weekly seminars that help PULSE fellows to develop themselves personally and professionally through lectures and service projects.

AmeriCorps Member
AmeriCorps, Goshen, Ind. and Pittsburgh, Pa.
2009–2010 & 2011–2012
AmeriCorps is a volunteer program in which members engage communities in a variety of activities depending on which subcategory of the program they are in. For the AmeriCorps ACES and VISTA programs, members volunteer in sectors that cater low-income individuals and communities especially in nonprofit and education. Completed over 2,000 hours of service.

Student Photographer                                            
Photovoices, Goshen College, Goshen, Ind.
Spring 2011
A group of Latino students was put together by the Goshen College Center for Intercultural Teaching and Learning to document the growing Latino community in Elkhart County through photojournalism. Our goals were to record the community’s strengths and concerns while promoting critical dialogue and knowledge through photography and narratives that would reach policy makers.

-Local and Arts Editor, The Record student newspaper, 2010–2011; Write and assign weekly special interest articles
-Business Manager, Maple Leaf Yearbook, Spring and Summer 2010; Contacted over 70 local businesses to gain advertiser sponsorship, 75% of business participation
-Vice-President and Representative, Black Student Union, 2007–2011
-Member, Latino Student Union, 2007–2011
-Member, International Student Club, 2007–2011

-Writing for print & digital media
-Adobe Photoshop & InDesign
-Event planning
-Social media: Facebook, Twitter, LinkedIn, WordPress & Pinterest
-HTML for editing
-Microsoft Office
-Salesforce and Raiser’s Edge database management
-Racial & ethnic sensitivity training

Available upon request.


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