In my ‘PR and New Media’ module we’re currently working on a social media monitoring project. I’ve been feverishly tracking Tottenham Hotspur FC on all of their social media platforms; Facebook, Twitter, Instagram, YouTube, and Pinterest.
Pinterest? For football?
My experience with Pinterest has only ever included looking up recipes, laughing at memes and piecing together my imaginary wardrobe. Just from using the platform, it seems geared more towards women based on the content and according to Econsultancy I was correct.
Through Econsultancy’s research, they also identified that while Pinterest is ranked number three in the social media world with a staggering 12 million users in the US, there are only 200,000 users in the UK.
So how does a predominately female platform connect with a predominately male sport? The answer lies in the knowledge of your audience and the platform.
Even though most Pinterest users are women, UK Pinterest users are majority male.