Category Archives: Social Media

Check your stats: Increasing Blog Readership

I always check out my blog statistics. There are several reasons why it’s good to have a look at these: it’s free, you get instant reader insight and you can see how readers are utilising your blog.

One stat I find particularly interesting is the ‘Referral’ section. This lets you know how readers came to your blog. Usually this is through Twitter, Facebook or LinkedIn if you’ve posted about it, but sometimes readers find you from different places.

A few weeks ago I wrote a blog post called ‘Public’ relations or just relations?: Social media & PR‘. As usual I sent out a tweet about it and tagged some prominent PR organisations and agencies to get them to retweet it.

The PRCA retweeted about my blog. This is great publicity for my blog because their followers see it and even retweet it too. When Ogilvy PR retweeted it, I was estatic. It definitely feels good to know that a well-known agency has endorsed your blog.

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Is ‘poo’ viral enough?: bowel cancer screening campaign

This April, the Scottish government along with The Leith Agency created a new campaign to promote early detection of bowel cancer. It is the third most common cancer in Scotland and effects mostly older adults, however 9 out of 10 can survive this cancer if it’s caught early enough.

They released this video in order to bring awareness of the issue to the public:
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There’s an app for that: Creating Your Own App

conduitIn a 2011 article in The Guardian, they reported that half of the UK population were smartphone users. There’s not doubt that this number has gone up as more and more smartphones saturate the market.

What’s the allure of a smartphone? Google CEO Eric Schmidt says, “Phones are so much more personal and satisfying.The phone is no longer just a phone, it’s your alter ego–it’s fundamental to everything you do.” In one device that responds to the touch of our hands, we have the capability to call, text, check emails, post a Facebook status, take a picture and use a multitude of apps.

If you’re like me, you have pages of apps on your phone that you never even use, but the ones I do use are highly important to me.

More often, businesses and organisations are making apps, not only for them, but for campaigns as well. While apps may seem complicated, they can be very easy to make. Of course these are basic versions, but can be starting points for app creation.

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‘Public’ Relations or just Relations?: Social Media & PR

Our Contemporary Theories and Issues class recently had a debate on whether or not we felt social media put the ‘public’ back into public relations.

It’s an interesting concept. Social media and web 2.0 now provides everyone with the power to connect on a different and more intimate level than previously seen before. This emergence lets us engage what Dozier, Grunig & Grunig call the two-way symmetrical model of communication, characterised for its use of communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s).

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‘Share This’: Media Monitoring and Measuring

Share_This_frontcover-e1341834417738Share This, a book about social media, created by the Chartered Institute of Public Relations, celebrates the dynamic relationships that social media outlets can facilitate. However, the CIPR also focuses on what these complex relationships mean for public relations practitioners and the rapid development of online communications.

One section of this book looks specifically at social media monitoring and measuring.

With many of today’s new practitioners growing up digitally literate, we can assume that they use, or at least are familiar with, different social media. The same can be said for the public they are trying to reach.

The chapter ‘Real-Time Public Relations’ is centred on how media monitoring has changed from a ‘slow and reflective’ process into one that is fast-paced with an over abundance of information. Media monitoring went from scanning a few new clippings to being inundated with blog posts, Tweets, Facebook shares and likes, repins on Pinterest, photo uploads to Instagram and Flikr along with traditional media.

‘Conversations play out second by second, minute by minute on Twitter, blogs, forums, Facebook, Google+, Quora, on the talk pages of Wikipedia, on comment-enabled websites run by established news media… And this has…major ramifications, meaning that monitoring alone is insufficient: Your stakeholders’ expectations of your participation in the real-time conversation may well have changed.’

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Monitor Your Social Media: Free Online Tools

Social media monitoring may sound fun because you get to be on Facebook, Twiter, Instagram, YouTube and other social media sites all day, but it’s much more rigorous than you would think.

I spent the last three weeks following Tottenham Hotspur FC on all of their social media channels. I figured it would be best to follow something that I would already be interested in so as not to burn out during the monitoring.

During those three weeks I counted thousands (yes, thousands) of tweets, Facebook posts, YouTube videos and Instagram photos, plus all of their comments, likes, shares, retweets, favourites, and even dislikes.

Through the sea of data I collected for myself, I learned a lot about Tottenham’s social media, things that aren’t as apparent just by looking at them. Facebook is better for sharing pictures, while Twitter is great for minute-by-minute match updates, and fans can’t get enough of videos and Instagram photos, which seemed to become more popular in the last three weeks.

Well, maybe you would notice that from just looking at their social media, but what about sentiment, engagement, the best time to tweet, reach, exposure, or even tweet density?

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Six Seconds of Fame: Using Vine for PR

Vine has been out for about two weeks now and no doubt you’ve heard about it. (Hopefully not just for its scandalous beginnings.)

I admit I didn’t quite understand what Vine was all about until I watched their introduction video. You’re allowed six seconds of filming time and you have the power to start and stop filming by pressing a finger down on your smartphone screen.

Filming six seconds of video seemed like just a Twitter gimmick to me. However, I was surprised by the creativity that people have put in their videos, creating stop-motion adventures and scenes of childhood sweethearts.

But what does this mean for PR?

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#hmvXFactorFiring: HMV Social Media Crisis

I like to check out what’s trending on Twitter for kicks and giggles. Sometimes you get gems like #puertoricanproblems or #unansweredhiphopquestions, which I personally found hilarious, but yesterday #hmvXFactorFiring was trending.

I would bet vast sums of money those higher up at HMV weren’t laughing.

On January 15th, HMV announced they were going into administration due to bankruptcy, a move that would put 4,350 jobs at risk and close 300 stores. Yesterday began the first round of job cuts.

However, HMV overlooked an important detail- they hadn’t revoked the fired employees’ Twitter access.

Rogue ex-employees began tweeting live from HR about the mass firings and according to The Drum ‘in the space of 15 minutes, the official account, followed by over 70,000 people’ saw these Tweets:

HMV

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Brett Ashley Bridges

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