Social media monitoring may sound fun because you get to be on Facebook, Twiter, Instagram, YouTube and other social media sites all day, but it’s much more rigorous than you would think.
I spent the last three weeks following Tottenham Hotspur FC on all of their social media channels. I figured it would be best to follow something that I would already be interested in so as not to burn out during the monitoring.
During those three weeks I counted thousands (yes, thousands) of tweets, Facebook posts, YouTube videos and Instagram photos, plus all of their comments, likes, shares, retweets, favourites, and even dislikes.
Through the sea of data I collected for myself, I learned a lot about Tottenham’s social media, things that aren’t as apparent just by looking at them. Facebook is better for sharing pictures, while Twitter is great for minute-by-minute match updates, and fans can’t get enough of videos and Instagram photos, which seemed to become more popular in the last three weeks.
Well, maybe you would notice that from just looking at their social media, but what about sentiment, engagement, the best time to tweet, reach, exposure, or even tweet density?