Category Archives: Crisis Management

The Cost: Celebrity-Cause Relationships

The Telegraph reported Jimmy Saville, Top of the Pops presenter and host of Jim’ll Fix It, raised over £40 million for charities including Stoke Mandeville Hospital, the National Spinal Injuries Centre and St. Francis Hospital.

In the U.S., Lance Armstrong raised over $325 million for cancer awareness and research through his charity organization Livestrong.

If we look at the numbers, it’s hard to argue that both of these celebrity endorsers didn’t do well for their charities. However, with such a favourable light so closely attached to each of these celebrities, charities need to carefully consider what it means to take on a celebrity endorser.

Not only do charities reap the benefits of fame and notoriety passed down vicariously through their celebrity, they also inherit any negative backlash that arises should the celebrity fall from grace.

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#hmvXFactorFiring: HMV Social Media Crisis

I like to check out what’s trending on Twitter for kicks and giggles. Sometimes you get gems like #puertoricanproblems or #unansweredhiphopquestions, which I personally found hilarious, but yesterday #hmvXFactorFiring was trending.

I would bet vast sums of money those higher up at HMV weren’t laughing.

On January 15th, HMV announced they were going into administration due to bankruptcy, a move that would put 4,350 jobs at risk and close 300 stores. Yesterday began the first round of job cuts.

However, HMV overlooked an important detail- they hadn’t revoked the fired employees’ Twitter access.

Rogue ex-employees began tweeting live from HR about the mass firings and according to The Drum ‘in the space of 15 minutes, the official account, followed by over 70,000 people’ saw these Tweets:


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Brett Ashley Bridges

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