The Telegraph reported Jimmy Saville, Top of the Pops presenter and host of Jim’ll Fix It, raised over £40 million for charities including Stoke Mandeville Hospital, the National Spinal Injuries Centre and St. Francis Hospital.
In the U.S., Lance Armstrong raised over $325 million for cancer awareness and research through his charity organization Livestrong.
If we look at the numbers, it’s hard to argue that both of these celebrity endorsers didn’t do well for their charities. However, with such a favourable light so closely attached to each of these celebrities, charities need to carefully consider what it means to take on a celebrity endorser.
Not only do charities reap the benefits of fame and notoriety passed down vicariously through their celebrity, they also inherit any negative backlash that arises should the celebrity fall from grace.