Category Archives: Brands

There’s an app for that: Creating Your Own App

conduitIn a 2011 article in The Guardian, they reported that half of the UK population were smartphone users. There’s not doubt that this number has gone up as more and more smartphones saturate the market.

What’s the allure of a smartphone? Google CEO Eric Schmidt says, “Phones are so much more personal and satisfying.The phone is no longer just a phone, it’s your alter ego–it’s fundamental to everything you do.” In one device that responds to the touch of our hands, we have the capability to call, text, check emails, post a Facebook status, take a picture and use a multitude of apps.

If you’re like me, you have pages of apps on your phone that you never even use, but the ones I do use are highly important to me.

More often, businesses and organisations are making apps, not only for them, but for campaigns as well. While apps may seem complicated, they can be very easy to make. Of course these are basic versions, but can be starting points for app creation.

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The Cost: Celebrity-Cause Relationships

The Telegraph reported Jimmy Saville, Top of the Pops presenter and host of Jim’ll Fix It, raised over £40 million for charities including Stoke Mandeville Hospital, the National Spinal Injuries Centre and St. Francis Hospital.

In the U.S., Lance Armstrong raised over $325 million for cancer awareness and research through his charity organization Livestrong.

If we look at the numbers, it’s hard to argue that both of these celebrity endorsers didn’t do well for their charities. However, with such a favourable light so closely attached to each of these celebrities, charities need to carefully consider what it means to take on a celebrity endorser.

Not only do charities reap the benefits of fame and notoriety passed down vicariously through their celebrity, they also inherit any negative backlash that arises should the celebrity fall from grace.

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The Power of Simplicity: Vaseline

Our Consumer PR module started by talking about the power of brands. We are exposed to an amazing number of brands each day. A Consumer Report says we are exposed to about 247 images per day. We are exposed to brands on clothing, food, adverts, social media- everywhere.

What makes brands so powerful? One answer is simplicity.

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Brett Ashley Bridges

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