I always check out my blog statistics. There are several reasons why it’s good to have a look at these: it’s free, you get instant reader insight and you can see how readers are utilising your blog.
One stat I find particularly interesting is the ‘Referral’ section. This lets you know how readers came to your blog. Usually this is through Twitter, Facebook or LinkedIn if you’ve posted about it, but sometimes readers find you from different places.
A few weeks ago I wrote a blog post called ‘Public’ relations or just relations?: Social media & PR‘. As usual I sent out a tweet about it and tagged some prominent PR organisations and agencies to get them to retweet it.
The PRCA retweeted about my blog. This is great publicity for my blog because their followers see it and even retweet it too. When Ogilvy PR retweeted it, I was estatic. It definitely feels good to know that a well-known agency has endorsed your blog.
Keeping an eye on my stats, I realised that someone was refered to my blog from Paper.li‘s website. I had no idea what Paper.li was before this, so I wanted to see what the connection was.
They found out about my blog through Ogilvy’s retweet. From there, they put a link up to my blog on their website.
That day alone, I recieved about a 200% increase in readership.
This definitely wasn’t something I was anticipating, but I’m glad I had an eye on those stats. Make your stats work for you. And don’t for get to tweet out a thanks for retweets!