Now on sale: Choice architect & Nudges

supermarket-aisle-grocery-store-shopping-cart-Favim.com-475341When you walk into the grocery store, everything seems to have a place. Think about the shelves or bins where you grab your groceries from? What do they look like? Where are they placed? Do you notice the colours of the labels and packaging?

If you think about it end caps usually have special items, often at a discounted price. New products always seem to be at eye level in order to grab our attention. And of course, candy always seems to be on the lower shelves for the little ones.

This isn’t by accident. 

How items are presented in stores is just one example of what Richard H. Thaler and Cass R. Sunstein call ‘choice architect’ in their book Nudge: Improving Decisions about Health,Wealth, and Happiness. This theory plays on ‘automatic system’ that plays on the part of the human subconscious that makes decisions.

As humans we are highly interactive with our environments. When we are stimulated from a psychological aspect, we tend to make intuitive decisions based on the information we are processing.

Go back to the grocery store scenario. If we tend to notice items that are at eye level more than anywhere else, managers can capitalise on this information and possibly change the way we shop based on where he tells the staff to place those items. We are being nudged to make certain decisions.

Choice architect is a very powerful tool. Some may even be concerned as to how people with that power use it. Certainly it can be used for monetary gain, but the possibilities that choice architect offers can greatly benefit the public as well.

What if we placed sugary cereals up high, typically out of sight of most shoppers? How about healthy snacks at eye level and not crisps? Suddenly, we’ve changed the way people eat.

Concepts like choice architect are important as we think about campaigning to ameliorate problems that are growing epidemics in our society; obesity, cancer, environmental concerns. Great changes can be made to our daily lives by taking the time to design an experience for the public in order to get the desired results.

Advertisements
Tagged , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Brett Ashley Bridges

Welcome to your new home on WordPress.com

Site Title

Welcome to your new home on WordPress.com

social for the people

government social media training

CommsCraft

Communication, Politics, Tech and Life - Anton's often overly complicated view of the world

IBKSEOBLOG

Learn effective SEO tactics that work and increase traffic to your website.

PR Diaries

Everyday PR News

Public Relations up to date

LEARNING ABOUT THIS EXCITING PROFESSION

EsPResso Afterthoughts

Brewing up PR caffeinated reflections and spilling the beans on hot topics

SEO Optimization Articles

SEO optimizaton atricles - your guide to the SEO world. Catch fresh and unique SEO content and use them in your SEO strategy

The Eye of PR

Ideas of public relations around us.

PR Mocha

A Blend of hot news & cool trends in PR

terriboberry

Living a life of happiness and sustainability...

Beyond PR

Engage Opportunity Everywhere

Rktalks's Blog

Digital delights

PR Style?

Do it in a PR way.

PR Circle

what we talk about when we talk about PR...

...and PR

a world where all people are PRs

Pertinent to PR

Making Sense of PR Today and How It's Changing

PR republika

Public Relations Young Practitioner Opinion by Stefan Stojadinovic

%d bloggers like this: