Vine has been out for about two weeks now and no doubt you’ve heard about it. (Hopefully not just for its scandalous beginnings.)
I admit I didn’t quite understand what Vine was all about until I watched their introduction video. You’re allowed six seconds of filming time and you have the power to start and stop filming by pressing a finger down on your smartphone screen.
Filming six seconds of video seemed like just a Twitter gimmick to me. However, I was surprised by the creativity that people have put in their videos, creating stop-motion adventures and scenes of childhood sweethearts.
Holding hands at Tilden park vine.co/v/biTaEEwdq2n?1
— James Buckhouse (@buckhouse) 24 de enero de 2013
But what does this mean for PR?
The challenge that Vine presents for PR is how to tell a story in just six seconds. If you thought you were creative before, here’s the next level.
The CIPR also found the following ways for Vine to be used for PR:
- A brief product demonstration.
- A short statement by the CEO.
- Highlights of an art exhibition.
- A speaker shows their view of the audience.
- Speakers’ bureaus, modelling agencies, and actors’ reps show clients in action.
- Restaurants make visual online menus.
- A bartender shows her signature drink being made.
- Any kind of “before and after” such as redecorating a room or washing a car.
- Walk through of a hotel suite.
— Cafe Moka (@CafeMokaVa) 25 de enero de 2013
I would say you could even use Vine as a teaser for a campaign, announcing a competition, filming a stunt or breaking news, and announcing a new product line or extension. Basically anything that you could do with traditional PR, you could find some way to translate it into a Vine video (with some modifications of course).
Challenge yourselves to see what you come up with. Tell your six second story.